We are a creative studio. We design disruptive and transformative strategies for brands to break the rules and connect with people.
At OpenLab we find business opportunities and new positions for brands, with our methodology THE OPEN WAY.
Mindset for the culture
of innovation.
This phase is our research
stage where we search for
information from different
sources and edges.
Test the concept with
the user to refine it.
Align deliverable
expectations and project
success criteria.
IWe build with clients
the desired deliverables.
We design an execution
plan with customers and
third parties.
We design brand strategies and their DNA by triangulating insights gathered from user, environment, data, and business findings. This allows us to build brands that have an impact and connect with people.
Through creative and user-centered methodologies we identify highways of opportunity that help us define the strategic north of the company and the necessary actions to materialize it.