Project information
Prospero is an application of the Australian company Loop Finance for decentralized financial services supported by blockchain technologies.
Challenge:
To create a brand strategy that allows massifying the use of blockchain through a savings and education solution in Latin America (Colombia), to overcome people’s resistance to understanding a topic that they see as distant and complex and from which they only expect profitability without implication.
What did we do?
Tuning: We started with a session with the Loop team where we got to know the company’s context, suppliers, trajectory, strategic objectives, and expectations with this project.
Inspiration: Through conversations with expert and inexperienced users and neophytes from 5 cities in Colombia, we delved into the opinions, assumptions, experiences, fears, motivations, and perspectives on blockchain technologies and the traditional financial system. In addition, through open-base data intelligence, we validated some of the hypotheses that emerged during the user conversations. finally, after conversations with experts, Loop collaborators, and trend analysis, we were able to identify a great new opportunity for the project.
Experimentation: After the research, analysis, and opportunity generation, we started the co-creation stage, through design sprints that allow us to have quick and low-risk results in a short time.
All strategy sessions were conducted with the Loop team in person and remotely, to define a new purpose, a new value proposition, and a brand strategy that materialized in a new graphic proposal for the brand.
Project information
Prospero is an application of the Australian company Loop Finance for decentralized financial services supported by blockchain technologies.
Challenge:
To create a brand strategy that allows massifying the use of blockchain through a savings and education solution in Latin America (Colombia), to overcome people’s resistance to understanding a topic that they see as distant and complex and from which they only expect profitability without implication.
What did we do?
Tuning: We started with a session with the Loop team where we got to know the company’s context, suppliers, trajectory, strategic objectives, and expectations with this project.
Inspiration: Through conversations with expert and inexperienced users and neophytes from 5 cities in Colombia, we delved into the opinions, assumptions, experiences, fears, motivations, and perspectives on blockchain technologies and the traditional financial system. In addition, through open-base data intelligence, we validated some of the hypotheses that emerged during the user conversations. finally, after conversations with experts, Loop collaborators, and trend analysis, we were able to identify a great new opportunity for the project.
Experimentation: After the research, analysis, and opportunity generation, we started the co-creation stage, through design sprints that allow us to have quick and low-risk results in a short time.
All strategy sessions were conducted with the Loop team in person and remotely, to define a new purpose, a new value proposition, and a brand strategy that materialized in a new graphic proposal for the brand.