Project information
Talanta is a technology platform that empowers and connects the best global talent with the best jobs around the world through a cross-border remote internship program.
Challenge:
How can we communicate the true value and potential of our new global program?
Tuning in: Through our THE OPEN WAY methodology we turn that need into an opportunity. We started by tuning in with the users and found the main concerns, requests, and needs to define a clear purpose and a value proposition aligned with their interests.
Inspiration: We conducted several interviews with various program interns. We evaluated the aspirational and important aspects of the company. Additionally, we explored more than ten different organizations and brands that opened the door to different case studies, insights, and opportunities for action.
Experimentation: We found 3 consumer archetypes: seeker, explorer, and dreamer, the latter being an important consumer type to address the project.
We developed a positioning map that allowed us to evaluate the variables from where we wanted to stand out and bring real value to our users and stakeholders.
We evaluated the benefits, attributes, and values designed by understanding Talanta as a network of opportunities that connects companies of global scale and impact, talented students and individuals, and universities around the world to focus our gaze on innovation.
We co-created brand imagery consistent with the benefits, attributes, and values that the brand represents.
The rebranding projects the impact of the diversity, community, and potential opportunities Talanta offers its interns.
Closing: Talanta represents a network of opportunities that connects companies of global scale and impact, talented students and individuals, and universities around the world to focus their sights on innovation.
We solved this challenge by finding opportunities to innovate and connect with the Talanta community. We co-created a brand capable of being coherent with purpose and strategic branding.
Project information
Talanta is a technology platform that empowers and connects the best global talent with the best jobs around the world through a cross-border remote internship program.
Challenge:
How can we communicate the true value and potential of our new global program?
Tuning in: Through our THE OPEN WAY methodology we turn that need into an opportunity. We started by tuning in with the users and found the main concerns, requests, and needs to define a clear purpose and a value proposition aligned with their interests.
Inspiration: We conducted several interviews with various program interns. We evaluated the aspirational and important aspects of the company. Additionally, we explored more than ten different organizations and brands that opened the door to different case studies, insights, and opportunities for action.
Experimentation: We found 3 consumer archetypes: seeker, explorer, and dreamer, the latter being an important consumer type to address the project.
We developed a positioning map that allowed us to evaluate the variables from where we wanted to stand out and bring real value to our users and stakeholders.
We evaluated the benefits, attributes, and values designed by understanding Talanta as a network of opportunities that connects companies of global scale and impact, talented students and individuals, and universities around the world to focus our gaze on innovation.
We co-created brand imagery consistent with the benefits, attributes, and values that the brand represents.
The rebranding projects the impact of the diversity, community, and potential opportunities Talanta offers its interns.
Closing: Talanta represents a network of opportunities that connects companies of global scale and impact, talented students and individuals, and universities around the world to focus their sights on innovation.
We solved this challenge by finding opportunities to innovate and connect with the Talanta community. We co-created a brand capable of being coherent with purpose and strategic branding.