Project information
Alpina is a Colombian company with more than 70 years of history producing dairy-based foods. La Cabaña is a place to share with family and friends all the quality products offered by the brand.
Challenge: Redesign the user experience within the La Cabaña retail outlet through a format that redefines and intensifies the existing emotional connection with consumers, and that can be sustainable and replicable in other places and formats.
What did we do?
Tuning: We conducted a group session with the heads and team involved in the project, we knew the expectations, the current situation, the history, and obvious pains and understood the context to have a starting point.
Inspiration: Through interviews with collaborators, and business leaders, a field analysis of the current experience of La Cabaña and the Markets, and an investigation of the environment, success stories, and global trends, we identified the barriers, motivators, and opportunities to build the new replicable experience of La Cabaña Alpina.
Experimentation: Through the findings of the inspiration stage, we collaboratively identified the great opportunities of the project and proposed an essential purpose for decision-making, as it became our raison d’être. At the same time, we built a value proposition, that promise that would constantly guide the experience and help us deploy the graphic concept, its attributes, benefits, and values focused on the brand and its commitment to the world.
Customer Journey: We designed the dream journey from the beginning to the end of the space. This visual map of the user experience allowed us to trace and highlight the points of contact that would build the path that would satisfy the user experience, while at the same time, it would address and awaken the aspirations, motivations, and desires of the different groups of users that would visit the place.
What did we arrive at?
The graphic concept became the visible face of La Cabaña, the one that seeks to invite everyone to live the brand purpose; it is the excuse to invite and attract our target audience.
A HOUSE WHERE WE ALL FIT.
Project information
Alpina is a Colombian company with more than 70 years of history producing dairy-based foods. La Cabaña is a place to share with family and friends all the quality products offered by the brand.
Challenge: Redesign the user experience within the La Cabaña retail outlet through a format that redefines and intensifies the existing emotional connection with consumers, and that can be sustainable and replicable in other places and formats.
What did we do?
Tuning: We conducted a group session with the heads and team involved in the project, we knew the expectations, the current situation, the history, and obvious pains and understood the context to have a starting point.
Inspiration: Through interviews with collaborators, and business leaders, a field analysis of the current experience of La Cabaña and the Markets, and an investigation of the environment, success stories, and global trends, we identified the barriers, motivators, and opportunities to build the new replicable experience of La Cabaña Alpina.
Experimentation: Through the findings of the inspiration stage, we collaboratively identified the great opportunities of the project and proposed an essential purpose for decision-making, as it became our raison d’être. At the same time, we built a value proposition, that promise that would constantly guide the experience and help us deploy the graphic concept, its attributes, benefits, and values focused on the brand and its commitment to the world.
Customer Journey: We designed the dream journey from the beginning to the end of the space. This visual map of the user experience allowed us to trace and highlight the points of contact that would build the path that would satisfy the user experience, while at the same time, it would address and awaken the aspirations, motivations, and desires of the different groups of users that would visit the place.
What did we arrive at?
The graphic concept became the visible face of La Cabaña, the one that seeks to invite everyone to live the brand purpose; it is the excuse to invite and attract our target audience.
A HOUSE WHERE WE ALL FIT.